fundamental thinking of a civilization of merchants
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Now we see form, from different sides, the civilization of a company whose business is the soul as well as personal emulation was the soul of civilization in ancient Greek warfare, victory and he right in Roman Whoever engages in any commercial means without producing evaluate, assess d after the consumer need and not according to his need staff with him the question question is to know "what people and how people consume it? He therefore uses therefore instinctively and ever, this type of assessment at all, so as to productions of the arts and sciences, thinkers, scientists, artists, and statesmen, peoples, parties and even entire epochs : he inquires about everything that is created, supply and demand in order to determine for itself the value of a thing. This, as a principle of an entire civilization, studied since the unlimited to the most subtle and imposed any kind of desire and knowledge, will be proud of you, men of the next century [...]
Friedrich Nietzsche . Aurora, thoughts on moral prejudices No. 175.
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